Expert-Led
Boost your B2B Saas
marketing prowress
SaaS Marketing Training
About Us
ProMark Learning is a specialized training firm dedicated to empowering B2B enterprise SaaS product marketers, managers, and strategists. We provide the skills and knowledge necessary to thrive in the dynamic SaaS landscape through industry best practices, expert-led seminars, consultations, and coaching. Our offerings are designed to launch new programs, optimize existing processes, and drive both effectiveness and efficiency.
The High-Performing Organizations that shaped Mark's Expertise
Mark Kalen
Founder & President ProMark Learninig
ProMark Learning was founded by Mark Kalen, a global B2B enterprise SaaS leader with 25+ years practicing what he preaches. Mark has held executive positions in product marketing, product management, product strategy, operations, risk and compliance, and academia.
Mark is a sought-after speaker and author for leading trade groups including The Product Leadership Council, Boston Product Executive Forum, American Bankers Association, American Banker, ISACA, Risk.net, OCEG, and NSCP. He holds an MBA from Boston University and maintains various product marketing & management certifications.
Our Mission Is to Empower Product Marketing, Management, and Strategy Professionals
50+
Best Practice Subject Areas
7+
Thought-Leading
Training Seminars
24/7
Real-time consultation
1 on 1
Coaching and Advice
UNLOCKING THE IMPACT OF BEST PRACTICES
Commercials - annual organic growth
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From $40m to $111m annual revenue year 1
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From $111m to $190m annual revenue year 2
Average Deal Size
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From $40k to $180k increase in avg deal size in 18 months
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From 0 11 deals greater than $1M in 2 years
Market Entry
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From 45 to 115 customers w “tip of spear” solution
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Achieved 98% renewal rate
Our Teaching Philosophy
Practical Application of Knowledge
During our years in Corporate America, we honed our skills in developing engaging and effective curriculum, delivering clear and concise instruction, and fostering a dynamic learning environment where participants feel empowered to ask questions and actively participate. We utilize a variety of instructional methods, including interactive presentations, case studies, hands-on exercises, and role-playing simulations, to cater to different learning styles and ensure maximum knowledge retention.
Our extensive experience in the corporate world equips us with a unique perspective on the practical application of theoretical knowledge. We are confident in our ability to bridge the gap between theory and real-world scenarios, making the learning experience not only enriching but also immediately relevant for professionals.
Adopting Best Practice to Your World
Bridging the gap between theory and practice. This includes using case studies, simulations, or calling on business professionals to show how business concepts are applied in your real-world scenarios.
Active
Learning
Engaging professionals actively in the learning process rather than just lecturing. This can involve group discussions, case studies, simulations, and real-world examples.
Critical Thinking and Problem Solving
Developing professional's critical thinking skills. This allows them to analyze complex business situations, identify problems, and develop effective solutions. This includes methods like the Socratic Method to encourage questioning and logical reasoning.
Communication and Collaboration
Effective communication and collaboration are essential for business success. This includes incorporating group projects, presentations, and debates to help professionals hone their skills.
Ethics and Social Responsibility:
Businesses can have a significant social impact so we integrate discussions of ethics, corporate social responsibility, and sustainability into our seminars, consultations, and coaching.
Trusted Collaborations
